Why did beverages get so damn aggressive?

Watch out, snowflakes. Macho drinks want to dominate your thirst. // Also: Israel, Elon, AI, Sam Harris, Kurt Vonnegut, and more.

Nov 21, 2023

∙ Paid

Even our beverages have gone totally aggro.

Think about it: We used to have soft drinks, now we have hard seltzer. And then there’s Twisted Tea, Monster Energy, Nasty Beast, High Noon, and Black Rifle Coffee.

Black Rifle Coffee!? That’s right, even our coffee sounds like a school shooter now. That’s messed up. What’s next? “Hey, buddy. What ya drinking?…

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