Iโll be doing standup shows in Miami this weekโฆ
Out of pocket
I admit it, some of the taunts were schadenfunny: โThoughts and deductibles to the familyโ or โUnfortunately my condolences are out-of-network.โ Some were more cri de coeur: โThis needs to be the new norm. EAT THE RICH.โ Mostly, it all sounded like the plot to a Falling Down reboot.
Since the shooting of UnitedHealthcareโs CEO, social mediaโs been an avalanche of anger toward him and his industry. Most expressed โsupport for the killing or denigrated the victim.โ Anyone with the hubris to suggest โcold blooded assassinations are a bad thingโ is getting shouted down as if due process is for fools. And plenty are atwitter at the killerโs thirst trap abs. (Um, did he 3D print those too?)
As for me, right before the shooting I posted this old bit about how Big Pharma sucksโฆ
โฆand this one about how the Unabomber kinda made some good pointsโฆ
โฆwhich led me to wonder: Is Luigi a Rubesletter subscriber? ๐ค
(Also, Luigi Mangione? Cโmon. It sounds like a dish at the Olive Garden. Whoโs his cousin? Salvatore Fettucine?)
One takeaway from the cheerleading Luigiโs received: The Unabomber was too early. If he had waited for social media to exist, half the country probably woulda cheered him on.
Of course, all this healthcare hate is understandable. The system is broken and people have a right to be furious.
But stillโฆ
Cheering on a man being gunned down in broad daylight is just gross. Dude had kids and was a human being. Some of his coworkers even painted him as a (wannabe?) change agent:
A longtime employee of UnitedHealthcare said that workers at the company had been aware for years that members were unhappy. Mr. Thompson was one of the few executives who wanted to do something about itโฆIn speeches to employees, Mr. Thompson spoke about the need to change the state of health care coverage in the country and the culture of the company, topics other executives avoided, the employee said.
Thereโs a reason we have a justice system instead of just letting disgruntled customers go full Charles Bronson on execs we dislike. At this rate, it feels like the next headline we might see is โBassist in Death Metal Band Shoots CEO of Spotify.โ
Should I also rant about how healthcare CEOs betray their values and integrity just to get ahead in their career? Eh, Iโm too busy posting another crowdwork clip (i.e. a form of comedy I've denigrated for years as "hack") because must ๐ obey ๐ algorithm ๐. Speaking of, hereโs another โon-topicโ one where I chat with a UK woman about healthcare and guns:
I view CEOs like this guy as cogs. Itโs a lame excuse, but they do have a duty to maximize profits for shareholders. Their titles may sound lofty, but often theyโre more foot soldier than Commander-in-Chief. UnitedHealthcare is just gonna slot in a new one and the show (and the profits) will go on.
The problem is itโs easier to go after an individual than the entire system. We live within a predatory capitalism framework that 1) prioritizes constant growth over humanity and 2) incentivizes maximizing short-term profits over nurturing, long-term relationships with customers.
If we truly want to change healthcare, we need to empower folks like Liz Warren and Bernie instead of cosplaying Michael Corleone dining with Sollozzo and McCluskey. Donโt shoot the player, change the game. Fix Citizens United if you wanna fix the UnitedHealthcares of the world.
Tired: Culture War
Wired: Class War
Thereโs also been backlash to Luigiโs cheerleaders. โHow can they applaud a murder?โ they plead.
Here, itโs worth noting the role of the toxic attention economy. Roger Ebert once called film "a machine that generates empathy." Well, social media is the opposite; it's a machine that destroys it. These platforms incentivize ghoulish hatred, anonymous dunking, and vicious trolling that weโd consider gross and disgusting in real life.
Online, we engage in a never-ending roast where we ignore typical social norms that exist when eye contact is involved. Everyone becomes a video game character so why wouldnโt you go full Grand Theft Auto on โem? On X, you get cheered for saying things that, if said in a room aloud, would make decent people think, โWhat a pr*ck.โ
Roger Ebert once called film "a machine that generates empathy." Well, social media is the opposite; it's a machine that destroys it.
Sure, letโs shine a spotlight on the awfulness of the healthcare system. But as long as weโre on the warpath to reign in corporate greed, letโs save some of that energy for the tech platforms that are continually murdering decency, empathy, trust, and (maaaaaybe?) democracy because the easiest way for them to monetize us is via rage.
I was reminiscing the other night about the blogger vibes of the early 2000โs. Back then, people had their own sites where they put their names on things. There was no infinite scroll, comment sections were pleasant, and everyone hyperlinked to each other without getting punished for it. Could the internet ever really be that way again? Iโll dream on it, but I admit: Itโs a long shot.
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Comedy
๐ My new standup special โBoloโ is available to stream now for only $4. Donโt wanna pay? Itโll be coming to YouTube/MattRuby on January 9, 2025 at 7pm EST (sign up to get notified here). Hereโs the ๐ trailer:
๐ NYC: One final 2024 Misguided Meditation show in Soho on 12/18. Come thru. ๐๏ธ $5 off with promo code BREATHE5 here.
๐ Jokes: Get โem (and more) on my social media at Instagram โ TikTok โ Threads โ X โ Substack Notes โ Bluesky
๐ Tour: Upcoming shows in Seattle, Victoria (BC), and NYC. Info here.
๐ NYC weeklies: 1) GOOD EGGS (Mondays) at 7:30pm at NY Comedy Club (Upper West Side). 2) HOT SOUP (Tuesdays) at 10:30pm at Comedy Cellar. 3) GOOD EGGS (Wednesdays) at 8pm at NY Comedy Club (East Village).
๐ FUNNY HOW: I have another newsletter all about the craft of doing standup. Check it out.
๐ โSubstanceโ Special: Watch my doc/special โSubstanceโ at YouTube. Four nights, four shows, four states (high, drunk, ๐, and sober).
5-spotted
On following old masters, from Simon Reynoldsโ Retromania:
W. David Marx, a journalist and the man behind the website Nรฉojaponisme, told me that almost every rock band in Japan starts as a cover band before they begin to work original songs into their set. He explained that โartistic tradition in Japan has always been about following Old Mastersโ until the point of โcreative confidence is reached. There is no penalty for being seen as โcopycatโ or โderivativeโ. In fact, thatโs exactly what brings legitimacy.โ
How should intellectuals navigate the darkness ahead?
The responsibility of "intellectuals" is, at least arguably, to act as the vanguard of republican democracy by filling the institutional void we have inherited, to serve as a mediating mechanism between government and the people, provide voice for the voiceless, think for the unthinking legions among us and perhaps thereby enable the public to live out the true meaning of popular sovereignty through informed civic engagement.
John Oliver on climate change:
1 in 4 Americans are skeptical on climate change... Who gives a shit? That doesn't matter. You don't need people's opinions on a fact. You might as well have a poll asking: Which is bigger 5 or 15? Do owls exist? Are there hats?
Political scientist Samuel Huntington in โAmerican Politics: The Promise of Disharmony.โ
Critics say that America is a lie because its reality falls so short of its ideals. They are wrong. America is not a lie. It is a disappointment. But it can only be a disappointment because it is also a hope.
Anton Ego in Ratatouille:
In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that, in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations. The new needs friends.
Thanks for reading. If you can share the Rubesletter with someone whoโd dig it or post about it on social media, Iโd appreciate it.
-Matt
P.S. Get creative inspiration from art legends at Working Methodsโฆ
This high minded essay is all very fine, but the bottom line for me isโ nice crowd work video.