The Rubesletter by Matt Ruby 💎

The Rubesletter by Matt Ruby 💎

Pet concrete, not propaganda

Nepo Babies > Nepo Widows. Also: All about Rob Reiner and Diddy vs. the President.

Matt Ruby's avatar
Matt Ruby
Dec 17, 2025
∙ Paid

Quickies

🎯 “Touch grass” is rather urbanist. I live in NYC. Good luck finding grass. Can I just pet concrete?

🎯 If your news sources never make you feel uncomfortable with your views, you’re actually just consuming propaganda.

🎯 I refuse to call them Dead & Co. They’re still The Grateful Dead to me. That’s right, I just deadnamed The Dead name.

🎯 A lot of people say I have “it factor.” Wait, no. They say I have “ick factor.”

🎯 The power of punctuation:

I’m a good hang, man.

vs.

I’m a good hangman.

🎯 Can’t recall the last time I heard someone say, “It’s none of my business.” It’s like a relic from the ‘90s, a la “selling out.”

🎯 Dismissing experience is the fatal flaw of youth.

🎯 Austin is just the L.A. of Texas. Want us to believe you truly hate liberals? Move to Wyoming or Alabama.

🎯 nepo babies > nepo widows

🎯 It’s weird how much Seattle people love drag queens. Drag queen fashion: glam, makeup, heels. Seattle fashion: Everyone dresses like an emergency hike might break out at any moment (fleece, flannel, North Face, etc.). Seattle, it’s time to pick: DEI or REI?

🎯 I dig how ovens creak and moan softly just to let you know “I’m still on” the same way old people creek and moan just to let you know “I’m still on.”

🎯 Two dumb things broke people think about rich people: 1) being rich will make you happy and 2) rich people got rich because they’re smart.

🎯 My income status is Never Not Boarding Group F.

🎯 The way we pretend motorcycles are actually bicycles now sums up so much of our culture: We barely even pedal yet still want access to the bike lane.

🎯 Try not to take your bitterness out on people who had nothing to do with the lemons.

🎯 Botox hides all the lessons you’ve learned.

Every time a Gen Z person smiles, an angel gets its ring light. 💡

Share

🔌 Share this newsletter and the heavens will smile down upon you. How it’s done….

Image

Elsewhere

Working Methods: Brian Eno: Find your way through making it.

“I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the center. Big, undreamed‑of things—the people on the edge see them first.”
-Kurt Vonnegut

Funny How: How to get better at noticing…

Image
Funny How: Letters to a Young Comedian
How to bring storytelling skills to standup comedy
I’ve written a bunch of posts about storytelling here at Funny How with gems like this one from Mike Birbiglia on how to figure out which story to tell onstage…
Read more
2 months ago · 6 likes · Matt Ruby

Behind the paywall

Thoughts on the President attacking Rob Reiner, the importance of character(s), and the Diddy doc…

User's avatar

Continue reading this post for free, courtesy of Matt Ruby.

Or purchase a paid subscription.
© 2026 Matt Ruby · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture