The Rubesletter by Matt Ruby šŸ’Ž

The Rubesletter by Matt Ruby šŸ’Ž

Luigi, MAGA, ambient payola, patriotism, lawnmowers, and the hour of the barbarian

40+ observations on the Left's BS, the Right's BS, and America's BS.

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Matt Ruby
Jun 17, 2026
āˆ™ Paid

I ain’t saying they’re equally bad, but both sides are overflowing with crap. Let’s take a look…

šŸ« LEFT BS: How can so many on the left justify the assassination of that United Healthcare CEO?

When you live life online, everything becomes a video game. That’s why so many screen addicts were able to justify Luigi gunning down someone’s dad in midtown (and so much else). Eventually, everyone who’s not you just becomes a NPC in an adventure game. It’s like how you can run over a hooker in Grand Theft Auto and it’s fine. Screens compress reality until everything just feels like pixels.

Road Kill - GTA: Vice City Guide - IGN

🐘 Right BS: Why do the elites hate MAGA so much?

Spokesman for the elites here! The thing is MAGA does not have an ideology, it is a cult of personality. That’s why it’s willing to violate its alleged ā€œbeliefsā€ whenever dear leader says so. See: foreign intervention (Venezuela & Iran), 2A (Alex Pretti), free speech (Jimmy Kimmel), government overreach (ICE), etc. Basically it’s for people who want to obey, not think. Also, elites are people who travel, read books, and create art. Those are pathways to empathy and compassion, things MAGA seems allergic to. If the people who do those things and feel those ways fervently disagree with you, maybe it’s time to ask yourself just why that is.

Jimmy Kimmel is Back! - YouTube

šŸ« LEFT BS: Why does the left keep losing the culture war?

Dems could say this: ā€œI love America. Men aren’t inherently toxic. Capitalism is a great system when it’s done fairly. And it’s good when people are religious.ā€ Voila. Instant landslides. Take yes for an answer! But we. just. can’t. Instead, the left marinates in identity, grievance, and purity tests – a formula that yields Likes on social media but iffy-at-best results in any election that isn’t in safe blue territory. Grrrr. Dems always seem to forget the goal is to win swing states, not comment sections.

🐘 Right BS: Many who voted for 47 now say, ā€œThis isn’t what I voted for.ā€ Should we forgive them?

First of all, it is what they voted for. They voted for a con man and they got conned. I can forgive them if they look in the mirror and examine how they got fooled. Who did they trust that they shouldn’t have? What media did they consume that they shouldn’t? How did they wind up purchasing a suitcase full of snake oil? Because plenty of us were out here shrieking about it constantly and they somehow managed to either not see us or completely ignore us. I’m like the Backstreet Boys: Tell me why! I need a reckoning with all that before I decide to let bygones be bygones.


šŸ”Œ No AI here. Just lil’ ol’ me. Hunting and pecking. Subscribe and share!

Below the paywall: 40+ observations on The Left's BS, The Right's BS, and America's BS. Plus: ambient payola, lawn-owner conservatism, protests vs. rallies, and more.

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